Team collaborating on an AI app launch plan
Deployment

The 72-Hour AI Launch Checklist

ShipMyAI Team8 min read

Table of contents

1. Start with a structured audit

AI-generated code accelerates ideation but often ships without production guardrails. Before touching infrastructure, capture a baseline of what exists, what’s missing, and what needs to be hardened.

  • Run linting and type checks to expose silent failures.
  • Identify secrets, API keys, and third-party dependencies.
  • Document architectural assumptions—framework, hosting targets, and critical flows.

2. Stabilize infrastructure early

Provisioning production infrastructure in parallel with code fixes keeps momentum high. Choose a stack aligned with your roadmap and team skills, then automate as much as possible.

  • Stand up hosting + database with separate staging and production environments.
  • Configure CI/CD with automated tests and previews.
  • Enable observability—logs, metrics, and alerts—from day one.

3. Secure the baseline

AI tools rarely enforce least-privilege or secret hygiene. Lock it down before users show up.

  • Use secret managers instead of `.env` files in source control.
  • Enforce authentication and authorization for critical paths.
  • Set rate limits and abuse detection for AI-facing endpoints.

4. Document the handoff

The 72-hour launch is successful when your team can operate the product without guesswork. Ship clear docs and runbooks along with the code.

  • Create architecture diagrams and environment overviews.
  • List deployment commands, rollback steps, and on-call contacts.
  • Outline next best steps so momentum continues after launch.

Frequently asked questions

What does the 72-hour launch engagement include?

We handle code hardening, infrastructure setup, security baselines, and documentation so your team can take over with confidence.

Can we extend the engagement if our scope changes?

Yes. We start with a 72-hour sprint to reach production, then offer follow-on sprints for deeper integrations or roadmap items.

What do you need from our team before kickoff?

Access to your current code, environment variables, and a short product brief ensure we can audit, prioritize, and ship within the window.

Ready to ship your AI app?

Book a 72h launch sprint and we’ll deploy, secure, and document your AI-built product.

Book 72h Launch